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DNA Wellness LLC d/b/a Flow Pilates

Privacy Policy

DNA Wellness LLC d/b/a Flow Pilates ("Flow Pilates," "we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains what personal information we collect, how we use and share it, and the choices you have when you visit flowpilates.fit or use our services.

1. Information We Collect

1.1 Information You Provide Directly

When you create an account, book a class, purchase a membership or package, or contact us, we may collect:

Name & email address Phone number Health & injury information Payment card data (via OfferingTree) Communications you send us

Health and injury information is collected solely to ensure safe class instruction. It is treated with heightened care and is not used for marketing purposes.

1.2 Information Collected Automatically

When you visit the Site, we and our third-party partners automatically collect:

  • IP address and approximate location
  • Browser type, version, and device identifiers
  • Pages visited, time spent, and referring URLs
  • Interactions with the Site (clicks, scrolls, form submissions)

This information is collected through cookies and similar tracking technologies, described further in Section 4.

2. How We Use Your Information

We use the information we collect to:

  • Process class bookings, payments, and membership enrollments
  • Manage your account and communicate about your bookings
  • Ensure participant safety using relevant health information
  • Send booking confirmations, receipts, and class reminders
  • Send marketing emails and SMS messages about classes, promotions, and studio updates (with your consent where required)
  • Analyze website usage and improve our Site and services
  • Comply with applicable legal obligations

3. Marketing Communications

Email

By creating an account or making a purchase, you may receive marketing emails from us. You may opt out at any time by clicking the "Unsubscribe" link in any marketing email or by contacting us at studio@flowpilates.fit. You will continue to receive transactional messages (booking confirmations, receipts) after opting out of marketing.

SMS / Text Messages

If you provide your phone number and consent to receive SMS messages, we may send you class reminders and promotional texts. You may opt out at any time by replying STOP to any message. Message and data rates may apply.

4. Cookies and Tracking Technologies

We use the following third-party tracking tools on our Site:

Google Analytics

Used to analyze website traffic and usage. Google Analytics collects your IP address and site interaction data. See Google's Privacy Policy for details. You may opt out using the Google Analytics Opt-Out Browser Add-on.

Meta (Facebook) Pixel

Used to measure advertising effectiveness and serve relevant ads on Facebook and Instagram. The Pixel may associate your Site activity with your Facebook profile if you are logged in. See Meta's Data Policy. You may opt out through your Facebook Ad Preferences.

Most browsers allow you to control or disable cookies through their settings. Disabling cookies may affect certain features of the Site.

5. How We Share Your Information

We do not sell your personal information. We share your information only in the following circumstances:

Service Providers

We share information with OfferingTree, Inc., our booking and payment platform provider, which processes bookings and payments on our behalf under its own privacy policy and data processing obligations.

Analytics and Advertising Partners

We share usage data with Google and Meta as described in Section 4.

Legal Requirements

We may disclose your information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred to the acquiring entity. We will notify you of any such change.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services, and as required by applicable law. Health and injury information is retained for a minimum of three (3) years from the date of last participation. You may request deletion of your information as described in Section 8.

7. Data Security

We implement reasonable technical and organizational measures to protect your personal information. Payment card information is encrypted in transit and processed by PCI-compliant systems. No method of internet transmission is 100% secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your location and applicable law, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Request deletion of your personal information (subject to legal retention requirements)
  • Opt out of marketing communications
  • Opt out of certain tracking as described in Section 4

To exercise these rights, contact us at studio@flowpilates.fit. We will respond within a reasonable timeframe.

9. Children's Privacy

Minors under 18 may participate in classes with parental or guardian consent as described in our Terms of Use. We do not knowingly collect personal information from minors without verifiable parental consent. When a parent or guardian enrolls a minor, they take responsibility for the information provided. If you believe we have inadvertently collected information from a minor without proper consent, please contact us immediately at studio@flowpilates.fit.

10. Third-Party Links

The Site may contain links to third-party websites. This Privacy Policy applies only to our Site. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Your continued use of the Site after the effective date of any revision constitutes your acceptance of the updated policy.

12. Contact Us

DNA Wellness LLC d/b/a Flow Pilates

431 West Franklin Street, Suite 315, Chapel Hill, NC 27516

Email: studio@flowpilates.fit

Phone: (919) 240-4229

Note: This Privacy Policy was prepared as a general template tailored to Flow Pilates. DNA Wellness LLC should have it reviewed by a licensed attorney — particularly regarding compliance with applicable state privacy laws and FTC requirements — before publication. It does not constitute legal advice.